Musical.ly users opened their phones to a surprise today as they found the app replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app this morning. Existing Musical.ly users have been migrated over to their new TikTok accounts, which were updated with a new interface but still retains the core feature of both applications: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break into the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from your platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, and some are debating the best way to identify themselves moving forward: musically is currently “tik tok” having said that i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll reach having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will likely be missing a crucial part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to make karaoke videos are still there, but rebranding the app with an all new name and forcing the existing Musical.ly users to migrate to a different platform is actually a move that may alienate the original community. It’ll be up to the teens to choose whether TikTok’s popularity in China will translate to success in america.
The brand new app will retain the most famous attributes of both platforms and existing users may have their account, content and fan base automatically migrated to the new TikTok app, that can use a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature that allows users to react to friends’ videos straight from the cell phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users so we are excited to initiate a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to create a community where everyone can become a creator.”
TikTok is a short-video sharing platform where users can watch and provide quick videos using music, stickers and animations as effects. It had been the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain as being a stand-alone app.
As well as the new app, TikTok is launching a number of new creator programmes to offer users with technical support, performance insights and help with growth strategy. Additionally it is launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users get more than tripled the time they spend watching short videos within the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users in short video apps in China, where Douyin competes with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to guard minors.