Facebook like pages enable small businesses to compete toe to toe with large corporations, if not in scope, then definitely in potential for exposure with its over 500 million members. If you have yet to explore Facebook’s strengths as being a platform for marketing, promotion and customer engagement for your small business, then below are a few things you need to check out.
What Can a Business Use a Facebook Like Page?
With Facebook’s latest enhancements on like pages, the line between personal and business-oriented social network just got fuzzier. More than ever before before, building a page for your company is a cost-effective and practical measure to get in touch with both existing and future customers, build loyalty and interact with them in such a way much like you would probably with Facebook friends on the personal account.
For example, you can augment your marketing efforts by developing a crowd and growing their familiarity, trust and preference for your offerings. Utilizing your page as the official platform for introducing your latest services or products is also easier by using Facebook’s robust photo hosting tools, events creation, notes, discussion areas and lots of other features. Getting honest and immediate feedback are made possible through comments, wall posts, fan reviews and likes. You can do market research, extend your customer support lines, provide valuable content, network with complementary businesses and even directly participate in e-commerce.
What Do You Want To Do?
Increasingly, the question with regard to Facebook like pages is the thing that activities, among many, in case you aim your give attention to. Certainly, its not all the activities mentioned previously can and must be used for your business page just because it’s possible. As a small business, you may not necessarily have the luxury of an in-house design team or retained agency, robust server resources to host your Facebook content, and dedicated staff to monitor and moderate your page 24 / 7.
These limitations underscore the need to sit down for a bit and identify what you need to get free from it so that you don’t spend time and resources by trying everything just to view what sticks. Define your focus and stick with it, until it’s time for you to reevaluate and expand further.
How Do You Develop Viewers?
A Facebook like page is a lot like a TV show where ratings and audience involvement are crucial success factors. To put it briefly, you’ll need to get as much likes as you can for your Facebook page and keep them engaged. These likers will be the audience, and every time they go to your wall or view your posts on the Facebook streams, they should see the page’s value and benefit to them. To access the point where you receive a high number of fans posting messages on your own wall, liking your site content, and participating on discussion threads takes some time to considerable effort from you, especially for a small or localized business.
However, this doesn’t necessarily mean back-breaking and wallet-raiding efforts. Many tools already are available and provided at no cost by Facebook to get you started. Direct your focus on increasing your page to include rich content and has nrroww as videos, contact and order forms, fan exclusives and a great-looking and enticing landing page, also known as a reveal tab. These items are possible with custom Facebook pages, that you simply can create on your own with some software and a internet hosting account.