Sizzler is a United States Of America-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain consists of greater than 270 locations through the entire U.S. Most of Sizzler’s U.S. locations have been in the West.
Within the late 1970s and early 1980s, Sizzler Menu Prices promoted steak and combination steak dinners having an optional salad bar. The restaurant wanted to give customers the feel of any full-service restaurant at a price slightly greater than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions like all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted as the “Buffet Court.” Patrons started to utilize the buffet as a meal instead of an add-to an entree. Responding, Sizzler lowered the standard in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A whole new restaurant concept was made, with a lighter and more open dining room. The modifications were with a new menu. In an attempt to come back to its roots, steaks, seafood, and also the salad bar were emphasized, while the all-you-can-eat buffet was phased out in certain locations, nevertheless it still remains today in numerous others.
In the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was intending to take action against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that a US management group led through the Sizzler CEO, would purchase the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler even offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours Saturday International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from your late 20th century for the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for their Sizzler operations within australia, blaming the downturn from the casual dining luoecw in the united states, as well as the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. Inside an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to be a strategic growth prospect within australia and for that reason we will not be investing further capital”. Collins Foods started to close several Sizzler restaurants in Australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China