Our Mission – Our mission would be to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. got a new house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe employed by a national restaurant chain, the waffle house catering menu, and Tom inside the local real estate business. Since employee ownership had not been provided by the Toddle House, the thought of starting a company they can own and share some ownership together seemed like a wise idea. Joe and Tom wanted to make a restaurant centered on people-both associates and customers-while serving quality food with a great value.
On Labor Day 1955, their dream was a reality-plus an icon came to be-once the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for the next Unit, nevertheless the first restaurant established the Waffle House tradition of providing the friendliest service around town. Customer loyalty developed as well as the business grew steadily. A couple of years later (1957) Unit 2 was acquired and by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full time at waffle house menu with prices 2020. Tom went full-time right after. The 1960’s saw the emergence of any restaurant chain centered on customer service using a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were built in Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways throughout the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate in both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests using a unique and cozy dining experience. At every restaurant, the brilliant “Yellow Sign” greets customers like an old friend, the jukebox plays a number of the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk through the door. Furthermore, each restaurant is open twenty four hours a day, 365 days of the season, inspiring urban myths such as “Waffle House doors do not have locks.”
Most established businesses nowadays started as just a concept among some people without expectation of great size and success. Joe and Tom did not envision what Waffle House is becoming, however they stuck by their concept and their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
As the Waffle House system celebrates more than 60 many years of service, we look ahead to making another generation of customers and associates portion of the family. At waffle house, success is measured by one thing-People.