You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a post aptly titled, “You Will Have a Shorter Attention Span Compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this type of were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This is affirmed by Aberdeen’s latest report, which learned that “marketers that are using video are seeing (typically) 49% faster growth in revenue.”
Marketing with video expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the easiest method to attract and engage your audience and may provide just as much as an 80% improvement in conversion rates.” Even small increases in conversion rates can easily make a huge difference to profitability. Kale points out that Dropbox could increase their conversions by 10% just by adding an explainer video. This translated into ten million additional users for the file hosting service.
If you are marketing a basic product, or a complex bit of software, Technology can perform a more satisfactory job of telling your story. Explainer videos far out-pull blog posts or traditional webpages when it comes to user engagement. This is my interview with Kale to aid startups navigate using such videos successfully.
Exactly what is an explainer video – and how can you sell the idea to new businesses? Most people are too lazy to read through the whole text on the website or website landing page. A quick video can hook your prospects and enable them to understand your value proposition. Because of this, the sales cycle reduces – due to the educational effect in the video – and you generate more qualified leads. Including a video over a website landing page can increase conversion by 80%. Furthermore, Google and other search engines like google rank pages with video more than pages without video. A good explainer video frees your sales team to work on closing high quality prospects rather than repeating exactly the same pitch over and over again to potential clients.
A perfect video strategy should combine live along with animation videos. A private brand or product business may benefit most out of live videos. The best example is Dollar Shave Club businesses that sell something intangible, like service companies, will benefit most out of animation explainer videos, similar to this one from Blue Triangle Tech. Remember, the main goal is always to engage the crowd. Should you that, your video will certainly be a success!
Harrison: Exactly what are some aspects of a higher converting explainer video? The most effective explainer videos include many of these aspects: Script – The script is definitely the heart from the video. The perfect script is around 90 seconds. It must focus on the “pain points” in the customer, while detailing some great benefits of utilizing your solution. It must show your customer as a blgjwo along with your product/service since the guide that can bring them for their best destination.
Graphics – The graphics must consider your audience and must reflect the daily things they encounter within their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you choose should reflect your brand well and must replicate your brand’s “tone” as established on your own website/website landing page.
Music – Much like voice, music plays an important role in reflecting your brand. It must be keyed to take the right emotions from the audience. Animation style – The animation style ought to be free flowing and easy to grasp. It could be motion graphics if you are a significant business in, for instance, the financial industry, or it could be cartoon if you are a light-hearted brand, like an app company. In some businesses like construction or architecture, 3D videos may be useful. In the long run, the way your video looks, feels and works depends upon your logo and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound in accordance with research by Digiday. If you are advertising using Social networking, subtitles are essential.
Harrison: Can marketers use an iPhone and merely shoot something themselves? In general, like several things, I do believe you receive everything you purchase. In my opinion that deciding on the best video partner is vital for online video marketing success.